S-A-O (Shape And Order) is a creative collective exploring a range of practices through the principles of form and order. We are interested in the relationship between shape and order — how things take form, find structure, and create meaning. S-A-O brings together three core directors — Chelsea Jihong Park and Yesul Jang, who studied Product Design, and Shinyoung Bahc, who studied Photography at ECAL, where they first met.
Rooted in hands-on experience across disciplines, we stay sharp on what's happening now — and focused on what's next. We work across boundaries, bringing an integrated approach to creative direction that's intentional, precise, and built to move.

What we do

Creative Direction / Art Direction
Exhibition & Event Planning and Production
Spatial & Display Design
Planning & Production